Italy Cares For Kids: A commitment to new generations

Our mission for healthy and conscious growth.

Italy Cares for Kids isn't just a project, it's our mission to promote safe and informed weaning .
 It was born as a nutritional education program for families and children, designed to accompany the first years of life with a scientific, accessible, and non-judgmental approach . Through dissemination and education, we support families on the delicate journey of independent eating, motor development, and promoting the excellence and care typical of Made in Italy products .

Scopri la visione Bèbeboom

Le Fondamenta del Progetto

I primi anni di vita sono fondamentali per la costruzione delle abitudini alimentari e del rapporto con il cibo. È proprio in questa fase che si pongono le basi per la salute futura, ma anche per il modo in cui il bambino vivrà l’alimentazione nel tempo.

Italy Cares for Kids nasce per aiutare le famiglie a orientarsi tra dubbi, messaggi contrastanti e informazioni spesso poco chiare, promuovendo un’educazione alimentare che sia basata su evidenze scientifiche, rispettosa dei tempi e dei bisogni del bambino, serena e sostenibile nella quotidianità.

Il progetto valorizza anche la cultura alimentare italiana, intesa come patrimonio di salute, convivialità e attenzione alla qualità degli alimenti, riconoscendo il ruolo educativo che il cibo ha all’interno della famiglia.

Who is the project for and what does it offer?

Families at the heart of our commitment

Italy Cares for Kids is designed for families with children, parents seeking a balanced and informed approach, those seeking reliable information on early childhood nutrition, and anyone interested in prevention and nutrition education. All content is designed to be practical, understandable, and based on up-to-date scientific evidence, with the goal of supporting families without creating pressure or rigid rules.



Aesthetics meets function.

Intentional and Functional Design

Each of our shapes isn't random, but the result of in-depth research aimed at facilitating fine motor and hand coordination in little ones. We design accessories that help children discover food naturally, reducing frustration and encouraging a positive and curious approach to every new texture .

Science and care for the little ones.

Expert Support and Research


Our strength lies in our ongoing dialogue with developmental professionals—nutritionists, speech therapists, and pediatric ENT specialists—to ensure that each product supports proper and informed nutrition, while fully respecting the child's oral and motor development.

This commitment allows us to offer cutting-edge solutions that support a peaceful approach to food, promoting hand-mouth coordination, harmonious growth of facial muscles, chewing, and swallowing from the first sips and bites.

The Team of Experts

Infant Nutrition

Dr. Elisabetta Picchi – Nutrition Biologist

Italy Cares for Kids is curated by Elisabetta Picchi, a nutrition biologist, in collaboration with Bèbeboom , an organization that has always been attentive to the well-being of children and families.

The approach is educational and preventative, with particular attention to the relationship with food, listening to the body's signals, and the central role of the family as the primary educational context.

Child Speech Therapy and Orofacial Motricity

Dr. Alice Raineri - Child Speech Therapist - Expert in Orofacial Motor Skills

Speech therapy supports the physiological development of oral functions, with attention to hand-mouth coordination, chewing, and swallowing.

The goal is to guide the child toward nutritional independence that respects his or her developmental pace.

Pediatric ENT and Respiratory Function

Dr. Carmen Iures - Pediatric ENT Specialist

The ENT field explores the connection between breathing, nutrition, and orofacial development.

Particular attention is paid to nasal breathing and the correct integration of sucking, swallowing, and breathing, fundamental foundations for harmonious growth in the first years of life.

Our educational path

The project will propose:

1. informative and educational content on nutrition in the early years of life

2. Educational videos designed to support families in their daily lives

3. meetings and webinars dedicated to parents and children

All content is designed to be practical, understandable, and based on up-to-date scientific evidence, with the aim of supporting families without creating pressure or rigid rules.

A look to the future: the journey to autonomy begins today.

We accompany your child in every small big step.

The project was born digitally and will develop over time through content, meetings, and opportunities for discussion, with the goal of bringing nutrition education ever closer to families, including through dedicated initiatives and future collaborations. Choosing Bèbeboom means embracing a project that focuses on your child's real skills. We invite you to explore our solutions designed to make mealtime an opportunity for discovery and peaceful growth.

Start learning with us